Brand storyteller turning research into clear, human campaigns
Austin, Texas
Brand strategy, creative production, and communications roles
I build identities and stories that feel like they belong to the people behind them. As a communication design senior, I move between audience research, writing, and visual systems to help small organizations say something clear and distinctive.
My favorite part is finding the idea that holds a project together, then carrying it through the less glamorous details: a mobile layout, a poster hierarchy, a handoff file, or the sentence that finally sounds right.
Identity & launch campaign
Created the identity for a student arts series built around experimentation after class. Turned audience interviews into a playful but organized system of type, color, and modular layouts. Delivered posters, a responsive event page, social templates, and a short guide the organizers could use for the next season.
Editorial storytelling
Built an editorial series about the people and process behind independent neighborhood businesses. Conducted interviews, art-directed portraits, and designed a print-and-digital reading experience. Kept the layouts quiet enough for each subject’s words and working environment to do the storytelling.
Brand strategy · Packaging study
Explored how a refill shop could make a new routine feel approachable. Developed the positioning, naming, label hierarchy, and a small set of launch materials. Tested packaging mockups for legibility and made the instructions as prominent as the brand mark.
Northline Studio
Synthesized audience interviews into creative briefs and helped shape campaign concepts across social, web, and print. Built presentation layouts, explored visual directions, and maintained a consistent system from early review through final handoff.
Common Ground · Student culture journal
Guide the visual direction of a student-run journal with a team of writers, photographers, and illustrators. Set an adaptable editorial grid, lead constructive critiques, and prepare print-ready files while keeping contributors’ individual voices visible.
Hill Country College of Art & Design
Focus on brand systems, editorial design, and communication research. Senior studio explores how independent cultural organizations build a recognizable voice with limited resources. Art director for the student culture journal.
Campus creative collective
Offer short, collaborative design sessions for student clubs. Help teams define what they need, improve the clearest version of their idea, and leave with files they can actually maintain.
Independent magazines, restaurant matchbooks, and photographs of hand-painted signs. Interested in the small visual decisions that give a place its character.